tag:blogger.com,1999:blog-63918534362768363972024-03-13T15:28:53.743+00:00Google Retail UKUnknownnoreply@blogger.comBlogger70125tag:blogger.com,1999:blog-6391853436276836397.post-86510666902455296792013-06-18T16:10:00.000+01:002020-06-16T05:35:28.109+01:00A new home for Retail and Shopping content: the Google Shopping Blog<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15.59375px;">For the past four years, we've had the pleasure of connecting you, our Google Retail UK Blog readers, with the latest retail insights and trends. </span><br />
<br style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15.59375px;" /><span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15.59375px;">We’ve recently received numerous requests for a one-stop shop (pun intended!) for all Retail Ads and Google Shopping related content. So starting today, you can get all the retail advertising and trend info you're used to seeing here, along with the Google Shopping content that has been appearing on the </span><a href="http://googlecommerce.blogspot.com/" style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15.59375px;">Google Commerce Blog</a><span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15.59375px;"> and </span><a href="http://adwords.blogspot.com/" style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15.59375px;">Inside AdWords</a><span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15.59375px;">, on our new </span><a href="http://googleshopping.blogspot.com/?zx=5943172787cfe834" style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15.59375px;">Google Shopping Blog</a><span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15.59375px;">. Going forward, we will not be posting any new content on this blog.</span><br style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15.59375px;" /><br style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15.59375px;" /><span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15.59375px;">We look forward to your continued support -- and please, don’t forget to </span><a href="http://feedburner.google.com/fb/a/mailverify?uri=blogspot/PpdbDJ&loc=en_US" style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15.59375px;">subscribe to the new blog</a> <span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15.59375px;">so you won’t miss out on any posts! </span><br />
<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15.59375px;"><br /></span>
<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15.59375px;">Many thanks,</span><br />
<span style="background-color: white; font-family: Arial, Helvetica, sans-serif; font-size: 12px; line-height: 15.59375px;"><br /></span>
<span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 12px; line-height: 15.59375px;">The Google UK Retail Team</span></span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6391853436276836397.post-50641870020753331782012-06-25T09:00:00.000+01:002020-06-16T05:35:27.190+01:00Think Insights: The One-Stop-Shop for Google Retail ResearchAccess the latest retail research from <a href="http://www.thinkwithgoogle.com/insights/emea/">Think Insights</a>, as it expands to cover 21 countries.<br />
<br />
Google research has found that four out of ten people prefer to research online before purchasing offline, known as ROPO. To help you understand the impact ROPO is having on your business, we have put together a seven-page white paper called: <a href="http://www.thinkwithgoogle.com/insights/emea/library/studies/Influencing-Offline-The-New-Digital-Frontier/">Influencing Offline, The New Digital Frontier</a>. This is just one of many pieces of research that you will find on our new website: Think Insights.<br />
<br />
<a href="http://www.thinkwithgoogle.com/insights/emea/">Think Insights</a> is your online destination for marketing insights, industry research and consumer trends. The site has expanded and now brings together research from 21 different countries, including a dedicated section focused on retail. You can also:<br />
<ul>
<li>Find ground-breaking research looking at the impact of YouTube and TV for various retailers, across FMCG, automotive, tech, telco and finance. </li>
</ul>
<ul>
<li> Read a study into <a href="http://www.thinkwithgoogle.com/insights/emea/library/studies/The-role-of-search-IKEA-sales/">the effects of marketing on IKEAs sales activity</a>, with particular focus on the synergy between online and offline media activity. </li>
</ul>
<ul>
<li> Watch new videos to help you understand the <a href="http://www.thinkwithgoogle.com/insights/emea/featured/customer-journey/">consumer journey</a>, in particular ROPO and attribution.</li>
</ul>
<ul>
<li><a href="http://www.thinkwithgoogle.com/insights/emea/library/all/?cat=retail">Access studies</a> into online shopping behaviours across various European countries, including: Ireland, Finland, Austria and Denmark. </li>
</ul>
<ul>
<li> Explore the latest <a href="http://www.thinkwithgoogle.com/insights/emea/library/studies/our-mobile-planet-United-Kingdom/">Our Mobile Planet research</a> into smartphone usage in the UK. </li>
</ul>
Visit <a href="http://www.thinkwithgoogle.com/insights/emea/">Think Insights</a> to find the latest Google research, videos, infographics and studies.<br />
<br />
Posted by Claire Martin, UK Marketing TeamUnknownnoreply@blogger.com0tag:blogger.com,1999:blog-6391853436276836397.post-30770387867916561612012-02-10T17:32:00.000+00:002020-06-16T05:35:26.754+01:00Mother’s Day 2012 Trends<iframe src="https://docs.google.com/present/embed?id=dhn9vmm_663m9fp53cq&loop=true&size=m" frameborder="0" width="555" height="451"></iframe><br />
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Valentine’s Day is just around the corner but the day to spoil the other important woman in your life is coming up fast and here in the Retail team we’ve been digging around to see how online shoppers behave around Mother’s Day. What did we find out? <br />
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Below are some of the top trends:<br />
<br />
<ul><li>Queries for Mother’s Day related terms increased by 60% in 2011 with searches starting to ramp up 4 weeks in advance</li>
<li>There are TWO peaks for Mother’s Day queries in the UK; the first being in the run up to Mother’s Day in the UK and a second peak a month later for US Mother’s Day. There is a significant volume of searches in the UK for Mother’s Day gifts for the US holiday so be prepared for this.</li>
<li>Mobile has become increasingly important with 22% of Mother’s Day queries carried out on a mobile device in 2011</li>
<li>Chocolates and flowers just won’t do any more. Personalized gifts have become increasingly popular last year and it’s likely for that trend to continue. Gift certificates were down 1.7% year-on-year (YoY)</li>
<li>Flowers still trend as the main category of gifts for mums but luxury hampers are a close second</li>
<li>Mums are becoming more hi-tech with purchases of electronics items up 7.4% YoY.</li>
</ul><br />
So what can you do to make sure you make the most of Mother’s Day 2012?<br />
<br />
<ul><li>Check your coverage in generics as well as products. Most people are searching for gift ideas and research a lot before deciding on an item. By covering the generics, you are more likely to be front of mind as they progress down the purchase funnel</li>
<li>Engage with Mobiles and Tablets. With over 1 in 5 Mother’s Day queries on a mobile device, ensure that you have dedicated mobile campaigns for Mother’s Day to be present when consumers are searching for you. Average order values on tablet are actually 20% higher than desktop.</li>
<li>Searches for Mother’s Day tend to ramp up 4 weeks in advance. With Mother’s Day on 18th March this year, the earlier you can implement your campaigns, the more Quality Score you can build on those keywords so by the time searches begin to rise you are in a good position.</li>
<li>Searches for Mother’s Day tend to ramp up 4 weeks in advance. With Mother’s Day on 18th March this year, the earlier you can implement your campaigns, the more Quality Score you can build on those keywords so by the time searches begin to rise you are in a good position.</li>
</ul><br />
<span class="post-author">Posted by Anuj Ghaghada, UK Retail Team</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6391853436276836397.post-14659150714559106512012-01-06T15:50:00.000+00:002020-06-16T05:35:26.089+01:00Mobile: Have We Reached a Tipping Point?<div class="separator" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><br />
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<a href="http://4.bp.blogspot.com/-Okwj_Y8vwnw/TwcS88pT3fI/AAAAAAAAAN4/rbBRIEWx-GQ/s1600/shutterstock_84436906.jpg" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="400" width="366" src="http://4.bp.blogspot.com/-Okwj_Y8vwnw/TwcS88pT3fI/AAAAAAAAAN4/rbBRIEWx-GQ/s400/shutterstock_84436906.jpg" /></a></div><br />
Over the last year we have noticed several prevailing trends across the online retail landscape. First there was the trend towards social as people found new ways of easily connecting to each other online. While connecting with friends was one element, many retailers used this opportunity to successfully create more personalized relationships with their customers through various social networks. <br />
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Second we noticed a shift towards local, most famously embedded in the rise of coupon giant and recent stock floater Groupon and the multitude of daily deal sites that followed. The point here is that customers are looking for information and products that are not only relevant to their interests but also to their location -<i> I want it and I want it here and now...</i><br />
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Lastly, we observed a technological shift that one may argue is more fundamental and fuels the trends in social and local. We are talking about the shift from desktop and laptop Internet use to mobile platforms such as smart phones and tablets. An Ofcom report from August 2011 shows that over a quarter (27%) of UK adults are now smartphone users and that 59% of those users purchased their new device within the last two months[1]. This not only enabled them to be more social and to make use of the device's GPS for finding great deals, but it also encouraged them to browse, search, compare and purchase on the web. <br />
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We have tracked this development over previous years and have seen search queries from mobile devices surging, particularly in 2011. Looking back on last year, Christmas is the day that mobile queries experience their annual peak. The most likely reason for this is that consumers are visiting their family and friends and are using their mobile devices to compensate for not having access to their computer. In addition, with phones and tablets being great Christmas presents there are many new mobile devices tested for the first time during the same period, which further amplifies their usage during the festive season.<br />
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<div class="separator" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><br />
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<a href="http://3.bp.blogspot.com/-RJBqTcL7x04/TwcXfjg7brI/AAAAAAAAAOQ/i1J1dK33yEQ/s1600/mobile%2Bvs%2Bdesktop%2B%25283%2529.png" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="328" width="400" src="http://3.bp.blogspot.com/-RJBqTcL7x04/TwcXfjg7brI/AAAAAAAAAOQ/i1J1dK33yEQ/s400/mobile%2Bvs%2Bdesktop%2B%25283%2529.png" /></a></div><br />
As seen above, mobile Internet usage in the UK became more dominant during the past two months with weekly peaks on weekends. While mobile queries accounted for 14% of total retail queries this summer, the share increased continuously to reach a record breaking 26% on Christmas Day. Within this overall retail category apparel queries reached 27%, while consumer electronics and home & garden queries had a mobile share of 24% and 26% respectively.<br />
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What does this mean? It certainly indicates that mobile has been huge this Christmas and retailers capable of offering a good mobile experience will certainly have benefited. Moreover, it means that we may have reached a tipping point in which mobile has achieved enough momentum to really make a difference. Pleasing the customer across all devices and providing a seamless experience is one of the main challenges for 2012 and we are excited to see how UK retailers will deal with this challenge.<br />
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<span style="font-size: x-small;">[1]<a href="http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/cmr11/uk/">Ofcom, The Communications Market Report, United Kingdom</a></span> <br />
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<span class="post-author">Posted by Ivan Pintar, UK Retail Team</span>Unknownnoreply@blogger.com3tag:blogger.com,1999:blog-6391853436276836397.post-25982348565690169482011-10-13T14:19:00.000+01:002020-06-16T05:35:26.522+01:00Retail UK & Christmas Newsletters<div class="separator" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><br />
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-6REDYAvDTfA/TpbERDoljoI/AAAAAAAAANU/ELLCnxvY0KY/s1600/shutterstock_50695516.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="263" src="http://4.bp.blogspot.com/-6REDYAvDTfA/TpbERDoljoI/AAAAAAAAANU/ELLCnxvY0KY/s400/shutterstock_50695516.jpg" width="400" /></a></div><br />
The UK and Dublin Retail teams have created two new newsletters for e-retailers. The <a href="https://docs.google.com/document/d/1fDJahMZPeqo6oYRQ_6y5upeFhCiKFPRGR_y_Va7-wM0/edit?hl=en_US">UK Retail Newsletter</a> provides an overview of some of the latest product updates and industry insights. Meanwhile, the <a href="https://docs.google.com/document/d/1hK-21kh3k3T7lJ2d1aUSgvxUpo3Wzy5t67pSMQ39UtQ/edit?hl=en_US">Xmas Newsletter</a> focuses on how you can improve your AdWords account level basics ahead of this year's peak shopping period. <br />
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<span class="post-author">Posted by Dave Byrne, UK Retail Team</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6391853436276836397.post-17135513123697325132011-09-28T16:40:00.000+01:002020-06-16T05:35:26.225+01:00Interview with Peter Fitzgerald, UK Vertical Sales DirectorOC&C Strategy Consultants recently produced these videos of Peter Fitzgerald in conversation. Each offers a snap-shot on innovation, future trends and some of the success stories from the world of online retail.<br />
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<div style="text-align: center;">The importance of getting the digital basics right:</div><div class="separator" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><br />
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dyycyBcQ10oWbmmOLIY6ALkzxeLzD6AEu_cOMPuiN0YlDOqUXdHqEEffYghBBomfTwl05kiQ1JfE38S_7jfag' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div><br />
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<div style="text-align: center;">Why retailers should focus on putting the customer first:</div><div class="separator" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><br />
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dxQahEgYHP3iqJkaKg1m-ry6SDPj10LsmsniVD8j1DHqUVXUh8uzZeBc6RsnTCtzVTDLIWxdsyOgYmVkJ3aWA' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div><br />
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<div style="text-align: center;">The success of grocery retailers online:</div><div class="separator" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><br />
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dxNGLIdxXM8_e2hbskfJut_7gcRxUR_gZayKs_iLh5a5ITFxn1ak6e21-ZEJ0H96mIHgUpCoK-31zv1e62WVA' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div><br />
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<div style="text-align: center;">Amazon's innovation in the online space:</div><div class="separator" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><tr><td style="text-align: center;"><br />
<iframe allowfullscreen='allowfullscreen' webkitallowfullscreen='webkitallowfullscreen' mozallowfullscreen='mozallowfullscreen' width='320' height='266' src='https://www.blogger.com/video.g?token=AD6v5dxj30rJzPRbwO5LF0jcB_m1pCqGzcswM8Eyiqii01vOpXEdajvIFbF6Z3gpPLLNx96kYYdM54g85VDNK7VHLQ' class='b-hbp-video b-uploaded' frameborder='0'></iframe></div><br />
<br />
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<span class="post-author">Posted by Brendan Patterson, UK Retail Team</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6391853436276836397.post-57030113179809961072011-09-16T15:28:00.001+01:002020-06-16T05:35:27.409+01:00Introducing Nearby Stores and Local Availability in Europe, Australia, and Japan<i>(Cross-posted from the <a href="http://googlecommerce.blogspot.com/">Google Commerce Blog</a>)</i><br />
<br />
Last year, we announced a Nearby Stores feature to help online shoppers in the<a href="http://googlemerchantblog.blogspot.com/2010/03/in-stock-nearby-look-for-blue-dots.html"> U.S.</a> and <a href="http://googlemerchantblog.blogspot.com/2010/12/nearby-shops-launched-for-product.html">U.K.</a> find products offline. When a merchant stocks an item in their online store, we make an educated guess that they might also stock it offline - and recommend you “call for availability” to see if they have it in their store nearest you. This week, we will be launching this feature for online shoppers in France, Germany, Italy, Spain, the Netherlands, and Australia.<br />
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We’re also launching a beta version of our Local Availability feature in Japan, the U.K., France and Germany, together with some top retailers in those countries, including Yodobashi Camera, Argos, Debenhams, HMV, Boulanger, and Hornbach. With Local Availability, we work directly with the retailer to tell you what they have available in their stores, and at what price. Whether you’re shopping for a last-minute gift or simply don’t want to deal with shipping, you can quickly and easily find what you’re looking for.<br />
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So head to Google to start shopping locally - and if you're a retailer with store locations in our launched countries, follow the instructions in our <a href="http://www.google.com/support/merchants/bin/answer.py?answer=1101441">Help Center</a> to make sure you’re included in our Nearby Stores feature. Local Availability is currently in limited beta in the U.K., Japan, France and Germany, but we hope to make it more widely available in the future.<br />
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<span class="post-author">Posted by Jens Münch, Strategic Partner Developer, Google Shopping</span>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-6391853436276836397.post-89906864878550507472011-09-08T15:55:00.001+01:002020-06-16T05:35:28.217+01:00e-Retail Recommendations for Christmas 2011<div class="separator" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><br />
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-0anvBuvIddk/TmjS2HIKiAI/AAAAAAAAANE/R6F3iQ5n0qg/s1600/Christmas.jpg" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="267" width="400" src="http://1.bp.blogspot.com/-0anvBuvIddk/TmjS2HIKiAI/AAAAAAAAANE/R6F3iQ5n0qg/s400/Christmas.jpg" /></a></div><br />
108 days until Christmas and UK retailers are predicting a bleak midwinter for the festive shopping period. Government cutbacks, reduced household budgets and weakened consumer confidence are all factors in the industry’s low-key outlook for 2011.<br />
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Extra cost conscious shoppers and industry-wide apprehension are likely to make deep discounting and early festive promotions familiar hallmarks of Christmas 2011's trading activity. Within e-commerce, however, retailers can expect to see more users spend more time online as they hunt for the best deals, discounts and vouchers[1].<br />
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<div class="separator" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><br />
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/-bqLXZesCJz8/TmjT3ThJNZI/AAAAAAAAANM/FYLVYbXgEFE/s1600/Deals%252C%2BDiscount%2Band%2BVouchers%2BQueries%2B.png" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="300" width="400" src="http://1.bp.blogspot.com/-bqLXZesCJz8/TmjT3ThJNZI/AAAAAAAAANM/FYLVYbXgEFE/s400/Deals%252C%2BDiscount%2Band%2BVouchers%2BQueries%2B.png" /></a></div><br />
In greater contrast to some of the pessimism felt on the high street, analysis from Verdict, predicts that overall e-commerce will grow 16% y/y in Q4[2]. The era when online shopping was limited to only small entertainment items like CDs or books or to relieve the burden of shopping in store is over. Online is a sales channel as significant as it’s bricks and mortar equivalent, with potentially greater advantages this Christmas through its 24/7 availability.<br />
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There are 3 main themes which we recommend e-retailers consider in their Christmas campaign strategies:<br />
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1) Prepare early and be aware of the days most likely to generate the highest levels of interest in online shopping. <br />
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Readiness to quickly deploy keywords, campaigns and creative is as important as ever, if not more so with price sensitive shoppers this year. Forward planning should also extend to the type of messaging you choose to communicate to your target audience. Seeking to incentivise them with deals or emphasising particular offers should be effective techniques.<br />
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As part of the planning stage, knowing which days will generate the most interest for online shopping is crucial. In his post for the IMRG, Robin Goad identifies Cyber Sunday and Cyber Monday falling on the 4th and 5th of December this year, earlier than 2010 which should lead to new, record breaking traffic figures[3].<br />
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2) Reassurance of order fulfillment. <br />
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Last Christmas John Lewis demonstrated the strength of their multichannel offering during heavy December snowfall. A factor in their success was the Partnership’s reputation for reliability, a value which other e-Retailers and store groups can follow their lead in this holiday season. Stating delivery dates in your creative messaging, and covering bad weather queries in your keyword portfolio can help provide much needed reassurance to customers as the 25th approaches.<br />
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3) Mobile and Tablet<br />
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With greater innovation in mobile over the past 12 months, e-retailers have a better opportunity than ever to connect with customers and encourage sales. “Connected” customers use mobile devices to assist purchases while shopping in-store[4] while over a third will perform their complete Christmas shop on mobile[5]. Start to captialise on its potential by splitting out your mobile campaigns and serve targeted point of sale offers in your creative.<br />
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Tablet commerce will also be a major online trend for this festive period. Tablet users spend 50% more than PC web users on a device that delivers either equal or higher conversion rates[6]. As with mobile, retailers can drive increased performance through this channel by ensuring that their campaigns are separate from desktop and serve seasonal, tablet specific messaging.<br />
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<span class="Apple-style-span" style="font-size: xx-small;">[1]Google internal data </span><br />
<span class="Apple-style-span" style="font-size: xx-small;">[2]Verdict Retail Futures, Quarterly Update H1 2011, May 2011</span><br />
<span class="Apple-style-span" style="font-size: xx-small;">[3]<a href="http://weblogs.hitwise.com/robin-goad/2011/08/retail_recommendations_for_chr.html">Experian Hitwise August 23, 2011</a></span><br />
<span class="Apple-style-span" style="font-size: xx-small;">[4]<a href="http://www.mobilecommercedaily.com/2011/03/14/more-than-half-of-smartphone-owners-use-mobile-devices-in-retail-stores-study">Mobile Commerce Daily, March 14, 2011</a></span><br />
<span class="Apple-style-span" style="font-size: xx-small;">[5]<a href="http://www.internetretailing.net/2011/08/a-third-of-uk-consumers-plan-to-do-more-shopping-on-mobile-this-christmas/">Internet Retailing, August 24, 2011</a></span><br />
<span class="Apple-style-span" style="font-size: xx-small;">[6]eBay Executive, Shopatron iPad Research, December 2010</span><br />
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<span class="post-author">Posted by Brendan Patterson,UK Retail Team</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6391853436276836397.post-78963159265845047242011-05-30T18:55:00.000+01:002020-06-16T05:35:27.946+01:00Father's Day 2011<div class="separator" style="margin-left: auto; margin-right: auto; text-align: center;"><a href="http://4.bp.blogspot.com/-Fan5KlxRPeM/TePVvWUJ81I/AAAAAAAAAMU/4ipvaxm-_L0/s1600/shutterstock_12933403.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="248" src="http://4.bp.blogspot.com/-Fan5KlxRPeM/TePVvWUJ81I/AAAAAAAAAMU/4ipvaxm-_L0/s400/shutterstock_12933403.jpg" width="400" /></a></div><br />
Father’s Day falls on Sunday June 19th and it is becoming increasingly important to gain early exposure to ensure your brand is displaying online at least up to 3 weeks before. The early advertisers are giving people enough time to really engage with their product and their brand. Searches for Father’s day can be seen up to 10 weeks before. As we are approaching on 3 weeks before Father’s day this year, it is important to start your Campaigns on or just after the 23rd of May. We have some tips to get your Campaigns started and ready to reach your loving Father’s Day customers.<br />
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<b>Keywords & Ads</b><br />
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Use ‘Father’s Day Gifts’, ‘Father’s Day Cards’ in the Headline of your ad creative or a reference to Fathers day depending on your product. <br />
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Create a new campaign so it will be easy to switch on and switch off. You can add in additional fathers day related keywords. You can generate these from the <a href="https://adwords.google.com/o/Targeting/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none">keyword tool</a> and here are some top searches on Google for Fathers day: <a href="http://www.google.com/insights/search/#geo=GB&q=%22fathers+day+2011%22&date=1/2011+12m&cmpt=q">fathers day 2011</a> <a href="http://www.google.com/insights/search/#geo=GB&q=%22uk+fathers+day%22&date=1/2011+12m&cmpt=q">uk fathers day</a> <a href="http://www.google.com/insights/search/#geo=GB&q=%22fathers+day+gifts%22&date=1/2011+12m&cmpt=q">fathers day gifts</a><br />
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<b>Bids</b><br />
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CPCs increase by 2.15 in the build up to Father’s Day. Therefore, it is vital to bid competitively to gain maximum visibility. Look at the first page bids and ensure you are above the first page bid at least. Check your average positioning and if you are falling below position 4, you are decreasing the chance of a potential customer being exposed to your ad. <br />
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<b>Mobile</b> <br />
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The mobile you have in your hand has more computing power than all of NASA in 1969, the year they put a man on the moon. With mobile internet users in the UK growing from 4.1 million in 2010 to a forecasted 15.9 million in 2011[1] it is clear mobile is a major medium of communication to be utilised through advertising. <br />
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To get started, create a mobile campaign similar to your search campaign but only targeting mobile devices. You can target to a particular device, for instance iPhones and iPads. <br />
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To ensure you are getting the most out of your advertising spend, mobile optimised sites are easier to use which is more likely to convert. For this reason, it is highly recommended to create a mobile site. <br />
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<b>Remarketing</b><br />
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Get your Campaigns live now for Father’s day to build up your Remarketing lists. You can build up a user list within the next four weeks and re-target ads to all of the interested users. Watch this <a href="http://www.youtube.com/watch?v=k6dTtcYBBFI&feature=channel_video_title">video</a> to familiarise yourself with Remarketing and how it can improve your business.<br />
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<span class="Apple-style-span" style="font-size: x-small;">[1]salon.com, March 2011 & </span><span class="Apple-style-span" style="font-size: x-small;">eMarketer, April 2011</span><br />
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<span class="post-author">Posted by Trish McGinty, Dublin Retail Team</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6391853436276836397.post-26784547798886356102011-03-23T10:52:00.002+00:002020-06-16T05:35:26.621+01:00Why Pureplayers Are Still Paving the Way for Innovation<div class="separator" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><br />
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While figures from January and February’s Capgemini IMRG reports paint multichannel retailers as the biggest winners of 2011 so far, with impressive annual growth of 30%, compared to only 8% for their pureplay and catalogue counterparts, the pureplayers still continue to dominate the online landscape[1]. In a recent poll of the UK’s top online brands[2], Amazon and eBay were the only retailers to feature in the top 10, suggesting that pureplayers are still recognized as the heavyweights of online retail despite the growth of multichannel.<br />
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With the UK’s internet economy valued at £100 billion, of which 60% is driven by consumption[3], light and agile pureplayers are well-equipped to respond swiftly and innovatively to ever-evolving consumer expectations. One heavily discussed area is m-commerce. With what we estimate is 18% of all UK searches conducted on mobile, it is not surprising that retailers must follow the example set by online sites such as eBay which is currently leading the way in design and functionality. Fashion e-tailers such as ASOS are benefitting from the receptiveness of younger audiences to new technologies by making their transactional mobile sites easy to navigate and replete with interactive images.<br />
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But is slick design enough to lure the loyal bricks and mortar consumer who has, until now, resisted the convenience, choice and cost-effectiveness of shopping online, in favour of a real-life consumer experience? The application of new technologies such as augmented reality into the online consumer experience is one of the responses offered by the pureplayers. Integrated into both their transactional and advertising operations, augmented reality has paved the way for the virtual shopping experience, simulating the very look and feel of actual products. An online rendering of the familiar ‘try before you buy’. eBay’s use of this technology is a further step ahead, allowing smartphone users in the US to discover deals and local listings by simply scanning the area around them. <br />
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Earlier this year, luxury fashion retailer Net-a-Porter adopted T-commerce by launching a TV channel on its website. By streaming latest trends and products directly from the catwalks with exciting reports from fashion designers running alongside, the luxury retailer enabled shoppers to purchase coveted runaway items in one click. T-commerce is therefore poised to be more immediate and interactive than most consumer experiences. Currently available on smartphone and tablet devices, Net-a-Porter TV will also be available on Google-TV enabled Sony televisions.<br />
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With new technologies such as augmented reality and T-commerce, and the levels of interactivity they bring, the online consumer is more active than ever, engaged in each step through to purchase. This could explain why pureplay retailers still have the best online conversion rates, with an average of 4.8% in February, compared to 3% for the multichannel group[4]. By ‘living’ the retail experience through new technologies, pureplay customers are arguably led on a more interesting and seamless path to conversion. <br />
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<span class="Apple-style-span" style="font-size: x-small;">[1] <a href="http://www.imrg.org/ImrgWebsite/IMRGContents/Files/February%202011%20Index%20Report.pdf">IMRG January 2011 report, Feb 2011 </a></span><br />
<span class="Apple-style-span" style="font-size: x-small;">[2] <a href="http://www.bbc.co.uk/news/technology-12535508">‘Offline hits back in online chart’, BBC, 22 Feb 2011</a></span><br />
<span class="Apple-style-span" style="font-size: x-small;">[3] <a href="http://www.connectedkingdom.co.uk/downloads/bcg-the-connected-kingdom-oct-10.pdf">The Connected Kingdom Report</a></span><br />
<span class="Apple-style-span" style="font-size: x-small;">[4]IMRG February 2011 report, published March 2011</span><br />
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<span class="post-author">Posted by Farhana Bhula, UK Retail Team</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6391853436276836397.post-42548658346926043162011-02-24T18:42:00.000+00:002020-06-16T05:35:27.109+01:00Winning in a Digital AgeWPP Digital recently put together this edition of the Store TV recorded live at the World Retail Congress in Berlin. These videos feature a session lead by Peter Fitzgerald, Industry Director UK entitled "Winning in a Digital Age". <br />
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<div dir="ltr" style="text-align: left;" trbidi="on"><object height="350" width="425"><param name="movie" value="http://www.youtube.com/v/YawTLPZOC4g?fs=1&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/YawTLPZOC4g?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="350"></embed></object><br />
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<object height="350" width="425"><param name="movie" value="http://www.youtube.com/v/Ss2vI3iaPTE?fs=1&hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/Ss2vI3iaPTE?fs=1&hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="350"></embed></object><br />
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<span class="post-author">Posted by Brendan Patterson, UK Retail Team</span></div>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6391853436276836397.post-62275285290308398402011-02-07T08:47:00.003+00:002020-06-16T05:35:27.517+01:00Christmas 2010 & Valentine's Day 2011 Retail TrendsLooking back on Christmas 2010, we've completed query analysis for four key retail areas: apparel, consumer electronics, home and garden and groceries. Download or view the presentation below to see the daily peaks in user queries and discover the year on year growth by category.<br />
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Also, with Valentine's Day only a week away there's still time to maximise your campaign strategy. The Google Retail and Travel teams in Dublin recently recorded this <a href="https://googleemea.connectsolutions.com/p28207960/">webinar</a> with practical advice and key insights into what consumers are looking to buy on Valentine's Day this year. <br />
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<iframe frameborder="0" height="451" src="https://docs.google.com/present/embed?id=dhn9vmm_574gjcgrtcr&interval=10&autoStart=true&loop=true&size=m" width="555"></iframe><br />
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<span class="post-author">Posted by Brendan Patterson, UK Retail Team</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6391853436276836397.post-39880221309019229382011-01-19T13:50:00.009+00:002020-06-16T05:35:26.973+01:00Thinking Beyond e-Commerce Part One: MobileLooking to the year ahead in online retail, we review some of the key areas that achieved prominence over the past 12 months and which will help shape e-commerce in 2011. The first is mobile and its impact for retailers and their cross-channel sales strategy.<br />
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<div class="separator" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><br />
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<a href="http://1.bp.blogspot.com/_8Jkhvu2Gm7Y/TTcvXLA_IpI/AAAAAAAAALo/OkX-fmVoEFY/s1600/shutterstock_68920540.jpg" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="400" width="312" src="http://1.bp.blogspot.com/_8Jkhvu2Gm7Y/TTcvXLA_IpI/AAAAAAAAALo/OkX-fmVoEFY/s400/shutterstock_68920540.jpg" /></a></div><br />
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When considering the further transition of their businesses from “bricks” to “clicks” in 2010, retailers were challenged to include an understanding of m-commerce and the increasingly significant role it plays in multichannel sales.<br />
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Modern customers embark on a complex and progressively non-linear journey, shopping across multiple sales channels but with an abiding expectation of receiving a consistent, end-to-end brand experience. Aside from the operational challenges this means for traditional retailers in terms of stock availability and delivery, they are also required to think about engaging with a different type of customer; one with an unprecedented degree of access to product information before, during and after venturing in-store.<br />
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The ROPO (reserve online, purchase offline) effect is everywhere, for example, it is estimated that today some 60% of EU sales are affected by web research prior to their purchases on the high street. The advent of mobile with full web browsers means that this trend is set to only increase. During 2010 the mobile web grew at an exponential rate. Five billion devices were sold worldwide with 250k Android devices activated every day; one every three seconds. It is anticipated that by 2015 mobile will be the primary means for customers to access the web.<br />
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The mobile web is a powerful sales channel in its own right and a compelling means of driving new customers to retailers’ online stores. Global technology company Usablenet, posited that a fully enabled m-commerce website gave an increase in traffic to some UK retailers’ websites in the region of 50 to 100% over the Christmas weekend[1]. <br />
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Published research in <a href="http://www.internetretailing.net/">Internet Retailing</a> by Forsee Results based on 10,000 visitors to some of the UK’s biggest e-retail websites also confirmed a similar picture[2].They reported 8% of visitors to UK retailer websites on mobile purchased something. 47% used mobile to compare prices and research products. 34% used phones to look up product specifications and 15% to view product reviews[2].<br />
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However, mobile’s complex interplay with the offline world can also realise incremental sales and advanced demands and gains for multichannel retailers. The notion of the “connected customer” is a relatively recent but nevertheless transformational concept in the changing retail landscape. A recent article published by the Independent revealed that 55% of surveyed retailers believed shoppers were better connected to product information than the sales assistants trying to help them[3]. <br />
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Tech-savvy shoppers replete with smartphones and comparison shopping mobile apps visit retail stores primed with a greater awareness of the products they are looking for and the prices they are prepared to pay. Consumers have ready access to retailers’ products and prices at any time, not to mention the freedom to compare items in-store with direct competition just around the corner.<br />
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67% of surveyed mobile shoppers in the Forsee Results research said that while in physical stores they used their phones to visit the store’s own website, and 26% used their phones to access a competitor’s website, an increase from only 17% of mobile shoppers who accessed a competitor’s site while in-store during 2009[2].<br />
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Developing a good mobile experience with mobile optimised sites or apps or both, can mean retailers attain a vital cross-channel impact in their cross-sales strategy. Again, surveyed results from Forsee Results revealed that shoppers who are highly satisfied with a mobile experience are 32% more likely to buy from that retailer online and 31% more likely to buy offline[2]. In itself this addresses a crucial tenet of the multichannel experience; namely how to engender customer loyalty. <br />
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Other benefits for multichannel retailers must surely be the constant access mobile provides to potential customers and the ability to offer them individually tailored promotions. Multichannel retailers already engaging with this concept include Marks and Spencer and House of Fraser, both of whom have ramped up their mobile strategies to include pilot tests of proximity marketing schemes with O2[4].<br />
<br />
We believe that in 2011 mobile, ROPO and multichannel will be even more closely interwoven, bringing with it a raft of changes that will revise aspects of the physical shopping experience. In the US Best Buy have already begun including QR codes in their stores to help customers learn about the products they are selling.<br />
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Across the wider industry, strategies for how to deliver contactless payments via smart phones are already underway. Plans range from full software-only solutions to hardware which could make generating transactions as easy as tapping a handset against a card reader.<br />
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The very near future of many in-store purchases looks set to be dictated even further by online customer research, transparency and personal connections driven through mobile. Meanwhile the primary way of making payments could very well be one that is entirely wireless, seamless and with no bank details required.<br />
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<span class="post-author">Posted by Brendan Patterson, UK Retail Team</span><br />
<span class="Apple-style-span" style="font-size: x-small;">[1] <a href="http://usablenet.com/in-the-news/uk-retailers-experience-50-100--increase-in-mobile-traffic-over-christmas-weekend/">Usablenet January, 2011</a></span><br />
<span class="Apple-style-span" style="font-size: x-small;">[2]I<a href="http://www.internetretailing.net/2011/01/shoppers-slow-shifting-to-mobile-but-user-experience-and-good-service-are-key-10000-e-shoppers-tell-foresee-results/">nternet Retailing January, 2011</a></span><br />
<span class="Apple-style-span" style="font-size: x-small;">[3] <a href="http://www.independent.co.uk/life-style/connected-consumers-know-more-about-products-than-instore-retail-assistants-2182488.html">Independent January, 2011</a></span><br />
<span class="Apple-style-span" style="font-size: x-small;">[4] <a href="http://www.marketingweek.co.uk/sectors/retail/ms-joins-o2-for-location-based-marketing/3022367.article">Marketing Week January, 2011</a></span>Unknownnoreply@blogger.com1tag:blogger.com,1999:blog-6391853436276836397.post-68956317063845131332010-12-22T11:42:00.000+00:002020-06-16T05:35:27.759+01:00Alcohol Policy Changes - Hard Alcohol Available Online Through AdWords<div class="separator" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody><br />
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href="http://1.bp.blogspot.com/_8Jkhvu2Gm7Y/TRHgtYJ02TI/AAAAAAAAAK0/UE0ivDYTf98/s1600/NEW.JPG" imageanchor="1" style="margin-left:1em; margin-right:1em"><img border="0" height="286" width="400" src="http://1.bp.blogspot.com/_8Jkhvu2Gm7Y/TRHgtYJ02TI/AAAAAAAAAK0/UE0ivDYTf98/s400/NEW.JPG" /></a></div><br />
As these query volumes for liquor and wines show, the holiday season is the main time when people search for their tipple of choice.<br />
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Three weeks ago the AdWords policy on advertising hard liquor was changed in the UK. Previously, hard alcohol suppliers could only use search advertising to promote their brand. Now, provided that they abide by strict restrictions, advertisers can promote the sale of spirits and liquor on search. Advertising these products on the GDN remains prohibited.<br />
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Some interesting facts:<br />
<ul><li>Liquor and wine queries are up 39% and 33% YoY respectively</li>
</ul><ul><li>Out of the top 100 drinks related queries within the Liquor category, 60% of the queries were whiskey related and 10% liquer related</li>
</ul><ul><li>Queries for alcohol are predominantly done for specific brands rather than using generic keywords, indicating a high level of brand loyalty</li>
</ul><br />
Like alcohol itself though, these new ads are best enjoyed responsibly and a full list of the new restrictions on alcohol can be found <a href="http://adwords.google.com/support/aw/bin/static.py?hl=en&page=release_notes.cs&from=1059018&rd=1">here</a><br />
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<span class="post-author">Posted by Anuj Ghaghada, UK Retail Team</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6391853436276836397.post-70024638924233183472010-12-01T18:19:00.002+00:002020-06-16T05:35:27.786+01:00British Retailers Set Their Sights on International Markets<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="http://1.bp.blogspot.com/_8Jkhvu2Gm7Y/TPaQ33DG8lI/AAAAAAAAAKM/6TmRxpBTL0Q/s1600/Photoxpress_566090.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="256" src="http://1.bp.blogspot.com/_8Jkhvu2Gm7Y/TPaQ33DG8lI/AAAAAAAAAKM/6TmRxpBTL0Q/s320/Photoxpress_566090.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span class="Apple-style-span" style="color: #999999;">photoxpress</span></td></tr>
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In an increasingly globalised world, consumers are ever more advanced in their knowledge of foreign goods. As international frontiers feel less distant and more accessible, consumers expectations of goods available to them also intensifies. The opportunity presented by the interest in new and emerging markets is proving irresistible to the heavyweights of the British high street such as Primark and Topshop who are now putting global expansion high on their agenda.<br />
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For British multichannel businesses such as M&S, whose Chairman last month revealed the retailer’s plans to open a number of physical stores in international locations, their online stores function as the ideal sounding board for such a global experiment. Via online channels, these retailers are uniquely positioned to test the penetration of their brand and offering before building new stores. While the British giant already has 320 stores worldwide, the forced closure of its Paris store in 2001 shows that there is still much to be achieved across Europe. Now able to harness the success of online, M&S looks upon Europe with renewed ambitions.<br />
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For the UK's Pure Play retailers, going global means new sites as well as increased shipping and delivery options. Given the volume and pace of international sales it comes as no surprise that online fashion retailer ASOS has launched three local sites in France, Germany and the US in the last three months. Until the launch of these sites all orders had been made through the main site which still delivers to 195 countries. Localized sites, however, mean creating localized experiences for customers, which in turn means improved quality scores and better ranking on search and paid listings on Google.<br />
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Top Tips for going Global:<br />
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<ul><li>Use Analytics Geo Report: Track the traffic per location to the customer site. Simply put, any country that drives traffic to the website is a country with potential customers. Look for vistor volume and bounce rate.</li>
</ul><ul><li>Traffic estimator & Google language tools: When used together these tools are great for estimating potential traffic and costs for a given product in a given location. Adding queries in the traffic estimator is easy but what do you do when you want to explore demand in a language that you are not familiar with and that your customer has not even translated his site too? Easy, just go to Google language tools where you can translate a query list or even the whole website.</li>
</ul><ul><li>Export Tool: This tool allows you to easily explore search volumes and CPCs around the globe.</li>
</ul><span class="post-author">Posted by Farhana Bhula, UK Retail Team</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6391853436276836397.post-30997307729837127022010-11-09T09:57:00.000+00:002020-06-16T05:35:26.781+01:00The Twelve Days of e-Christmas: Day 12 Always OnThe final part of the “Twelve Days of e-Christmas” concludes our series by looking at “Always On”. Limiting your daily budget reduces the number of times customers see your ads, effectively closing your shop to Christmas customers. Managing your spend through bids – rather than budgets – can give you many more clicks for your money. Find out more in the slides below! <br />
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<iframe src="https://docs.google.com/present/embed?id=dhn9vmm_459d75sw697&interval=15&autoStart=true&loop=true&size=m" frameborder="0" width="555" height="451"></iframe><br />
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<span class="post-author">Posted by Brendan Patterson, UK Retail Team</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6391853436276836397.post-71102590869558125882010-11-08T09:00:00.001+00:002020-06-16T05:35:27.812+01:00The Twelve Days of e-Christmas: Day 11 Bids StrategyDay 11 of the “Twelve Days of e-Christmas” focuses on bid strategy and how crucial it is to get it right over the festive period. Discover the tools that can help you boost market share, while remaining profitable and the best ways for you to test altered CPCs while encountering minimal expense. <br />
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<iframe src="https://docs.google.com/present/embed?id=dhn9vmm_432dhrjjvfj&autoStart=true&loop=true&size=m" frameborder="0" width="555" height="451"></iframe><br />
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<span class="post-author">Posted by Brendan Patterson, UK Retail Team</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6391853436276836397.post-1483264705782250072010-11-04T18:30:00.001+00:002020-06-16T05:35:26.143+01:00The Twelve Days of e-Christmas: Day 10 Seasonal CreativesIt’s part ten of the “The Twelve Days of e-Christmas” and this time we’re dealing with the benefits of seasonal creatives. Ensure that your ad text is as up-to-date and capitalises on the seasonal search terms users will include in their searches this Christmas. We also outline some of the techniques and best practices you can easily employ to produce the most effective ad text possible. View or download the presentation below to find out more! <br />
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<iframe src="https://docs.google.com/present/embed?id=dhn9vmm_358cr95cncs&interval=15&autoStart=true&loop=true&size=m" frameborder="0" width="555" height="451"></iframe><br />
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<span class="post-author">Posted by Brendan Patterson, UK Retail Team</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6391853436276836397.post-21662918906748959252010-11-03T14:27:00.000+00:002020-06-16T05:35:26.307+01:00The Twelve Days of e-Christmas: Day 9 Sitelinks on Desktop & MobileRead about the value of sitelinks and how they can increase your CTRs, conversion rates and opportunities for brand messaging in the ninth part of “The Twelve Days of e-Christmas”. We also examine how this ad format can be even more effective on mobile devices.<br />
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<iframe src="https://docs.google.com/present/embed?id=dhn9vmm_330hkf4m7fj&autoStart=true&loop=true&size=m" frameborder="0" width="555" height="451"></iframe><br />
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<span class="post-author">Posted by Brendan Patterson, UK Retail Team</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6391853436276836397.post-40537307919310083822010-11-02T18:38:00.000+00:002020-06-16T05:35:27.055+01:00The Twelve Days of e-Christmas: Day 8 Mobile Optimised CampaignsThe eighth installment of “The Twelve Days of e-Christmas” deals with the benefits of optimising your campaigns for mobile. Make sure you’re ahead of the curve this quarter by separating your mobile campaigns and reviewing bids, keywords, text and performance accordingly. Learn also about our new display opportunity with m.YouTube. <br />
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<iframe src="https://docs.google.com/present/embed?id=dhn9vmm_302hg9wgtgd&interval=15&autoStart=true&loop=true&size=m" frameborder="0" width="555" height="451"></iframe><br />
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<span class="post-author">Posted by Brendan Patterson, UK Retail Team</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6391853436276836397.post-89012288294056148822010-11-01T18:10:00.000+00:002020-06-16T05:35:28.190+01:00The Twelve Days of e-Christmas: Day 7 Pre-roll on YouTubeContinuing with the theme of YouTube advertising, day seven of “The Twelve Days of e-Christmas” examines the impact Pre-roll advertising can have on your advertising campaigns this quarter. Read or download the slide show below to discover how online video advertising can complement your traditional media strategy and the features of running a successful Pre-roll campaign.<br />
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<iframe src="https://docs.google.com/present/embed?id=dhn9vmm_279hbfhmfdq&interval=15&autoStart=true&loop=true&size=m" frameborder="0" width="555" height="451"></iframe><br />
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<span class="post-author">Posted by Brendan Patterson, UK Retail Team</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6391853436276836397.post-22207929736318444952010-10-31T23:01:00.000+00:002020-06-16T05:35:26.389+01:00The Twelve Days of e-Christmas: Day 6 Promote Your VideoDay six of the “Twelve Days of e-Christmas” focuses on Promoted Videos. This YouTube ad format is a highly cost effective way of engaging with your customers and surfacing your content at the top of the UKs second largest search engine. <br />
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<iframe src="https://docs.google.com/present/embed?id=dhn9vmm_26275x9mghf&interval=15&autoStart=true&loop=true&size=m" frameborder="0" width="555" height="451"></iframe><br />
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<span class="post-author">Posted by Brendan Patterson, UK Retail Team</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6391853436276836397.post-79352885152160536762010-10-29T10:33:00.000+01:002020-06-16T05:35:27.973+01:00The Twelve Days of e-Christmas: Day 5 YouTube HomepageDay five of the “Twelve Days of e-Christmas” looks at the YouTube homepage. Use YouTube homepage advertising to create powerful brand awareness or as part of your remarketing strategy this Christmas. <br />
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<iframe src="https://docs.google.com/present/embed?id=dhn9vmm_243d8ndr3hd&interval=15&autoStart=true&loop=true&size=m" frameborder="0" width="555" height="451"></iframe><br />
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<span class="post-author">Posted by Brendan Patterson, UK retail Team</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6391853436276836397.post-16309455035338969052010-10-28T10:18:00.000+01:002020-06-16T05:35:26.198+01:00The Twelve Days of e-Christmas: Day 4 Contextual Targeting by KeywordThe fourth part of our “Twelve Days of e-Christmas” series looks at the benefits of Contextual Targeting on the Google Display Network. With 140% more reach than retargeting or audience campaigns, contextual targeting should be an essential part of any marketer’s strategy when looking to fully realise the potential of Christmas this year. <br />
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<iframe src="https://docs.google.com/present/embed?id=dhn9vmm_171dj8czjdt&interval=15&autoStart=true&loop=true&size=m" frameborder="0" width="555" height="451"></iframe><br />
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<span class="post-author">Posted by Brendan Patterson, UK Retail Team</span>Unknownnoreply@blogger.com0tag:blogger.com,1999:blog-6391853436276836397.post-23660155681545780122010-10-26T18:00:00.000+01:002020-06-16T05:35:26.442+01:00The Twelve Days of e-Christmas: Day 3 Target by Category on the GDNDay three of the “Twelve Days of e-Christmas” covers the benefits of category targeting on the Google Display Network. Marketers can realise their direct response and branding goals this Christmas by serving ads to customers as they browse the web, based on our categorisation of thousands of sites. <br />
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<iframe src="https://docs.google.com/present/embed?id=dhn9vmm_81dfvs89f6&interval=15&autoStart=true&size=m" frameborder="0" width="555" height="451"></iframe><br />
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<span class="post-author">Posted by Brendan Patterson, UK Retail Team</span>Unknownnoreply@blogger.com0