Feel the Love this Valentine's with Your PPC Campaigns

Thursday, February 11, 2010 | 5:29 PM

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Valentine’s Day is a multi-billion pound holiday in the UK, and as it fast approaches this weekend there's still time to capitalise on the huge increase in traffic.

“Valentine’s Day” searches begin rising earlier each year, indicating that consumers are shopping earlier online for the occasion. However, shopping continues right up to the 14th with search interest peaking on the day itself.

Valentine's Day presents the annual peak for flowers, gifts and greetings cards with search popularity in these core categories growing year on year.



In February 2009 online interest was also some 30% higher than 2008 in the beers, wines and spirits category as people ordered wine and champagne for their Valentine.



The upward trend was also reflected in lingerie with a 10% rise during the month of February driven by Valentine's gift shopping.



Below are some top tips to check that your Valentine's campaigns deliver something special this February:

Ad Text

1) Make sure that you've target shoppers hoping to purchase gifts for their partners with keywords such as “women's Valentine’s Day gifts” and “gifts for him”.
2) Highlight special Valentine’s Day offers or sales.
3) Create Valentine’s Day specific ad texts.
4) Highlight the relevance of your site to each user.
5) Highlight fast delivery times in your ad text with terms such as: “Free Delivery”, “Next Day Delivery”, and “Delivered for Valentine’s Day” or “Guaranteed Delivery Time”.
6) Link to the correct landing page – in order to target seasonal spenders, consider linking to a page containing special Valentine’s discounts or offers mentioned in your ad texts.

Keywords


1) Use negative keywords to filter out irrelevant searches for higher CTR.
2) Use max CPC to yield high positions and traffic.


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