Talking Retail: Views of Online Shopping in 2010

Our Google on the Street Team have been out and about again...This time, they have been talking to consumers about online shopping.

The team have tried to gain some insights into how consumers are using online as part of their research and purchase process.

Now that one in four UK mobile users owns a smartphone[1], we were also interested in looking into how consumers are using their mobiles to make purchases, if at all.

Watch our short video to find out the responses to questions around the following topics:

• How do consumers research products that they are interested in buying?
• What are the most important factors when shopping online?
• Are they using their mobile phones to make online purchases?
• What types of products are they purchasing online?
• What are the main frustrations that they encounter when trying to complete an online purchase?

[1]ComScore MobiLens, March 2010


Posted by Selina Rennie, Agency Team