Tracking Christmas Traffic

Wednesday, October 13, 2010 | 5:06 PM

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After you spend the time building Christmas specific campaigns, you want to know about the trends and spikes in Christmas traffic. If you are using Google Analytics, you can set up Intelligence Alerts to closely monitor important holiday shopping events. On November 27th, the Westend of London is being transformed into a traffic free zone for all of the Christmas shoppers to concentrate on shopping! This is a huge opportunity for potential customers to Research online purchase offline. Or they might see something in a store but it’s not available on that day so they return home to buy online.

It is really important to track these interesting traffic trends. Once you’ve set your code and tracking goals, you can set up proactive alerts to monitor spikes in traffic. With Google Analytics Intelligence Alerts you can not only track important shopping holiday events but Christmas specific keywords as well as an increase from new visitors or from a certain source.

If you receive an alert regarding a spike in Christmas keyword traffic, for example, you can really analyse this data even further to identify traffic trends.

Top Tips:

1. Make sure you are running ads for high traffic Christmas keyword terms.
2. Run an advanced segment report to obtain insight about the visitors. You can see if they are new or returning visitors.
3. If you have a number of new visitors it would be interesting to run a special promotion for new site visitors. 10% off your first purchase, for example. Always remember to use any special promotions in the ad text for a unique selling point.
4. To get your AdWords Campaigns ready for Christmas please visit our ‘Jingle All The Way’ Christmas site

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