The Twelve Days of e-Christmas: Day 12 Always On

Tuesday, November 9, 2010 | 9:57 AM

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The final part of the “Twelve Days of e-Christmas” concludes our series by looking at “Always On”. Limiting your daily budget reduces the number of times customers see your ads, effectively closing your shop to Christmas customers. Managing your spend through bids – rather than budgets – can give you many more clicks for your money. Find out more in the slides below!