The fourth part of our “Twelve Days of e-Christmas” series looks at the benefits of Contextual Targeting on the Google Display Network. With 140% more reach than retargeting or audience campaigns, contextual targeting should be an essential part of any marketer’s strategy when looking to fully realise the potential of Christmas this year.



Posted by Brendan Patterson, UK Retail Team

Day three of the “Twelve Days of e-Christmas” covers the benefits of category targeting on the Google Display Network. Marketers can realise their direct response and branding goals this Christmas by serving ads to customers as they browse the web, based on our categorisation of thousands of sites.



Posted by Brendan Patterson, UK Retail Team