The Twelve Days of e-Christmas: Day 3 Target by Category on the GDN

Tuesday, October 26, 2010 | 6:00 PM

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Day three of the “Twelve Days of e-Christmas” covers the benefits of category targeting on the Google Display Network. Marketers can realise their direct response and branding goals this Christmas by serving ads to customers as they browse the web, based on our categorisation of thousands of sites.