The Twelve Days of e-Christmas: Day 4 Contextual Targeting by Keyword

The fourth part of our “Twelve Days of e-Christmas” series looks at the benefits of Contextual Targeting on the Google Display Network. With 140% more reach than retargeting or audience campaigns, contextual targeting should be an essential part of any marketer’s strategy when looking to fully realise the potential of Christmas this year.



Posted by Brendan Patterson, UK Retail Team