The Twelve Days of e-Christmas: Day 4 Contextual Targeting by Keyword

Thursday, October 28, 2010 | 10:18 AM

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The fourth part of our “Twelve Days of e-Christmas” series looks at the benefits of Contextual Targeting on the Google Display Network. With 140% more reach than retargeting or audience campaigns, contextual targeting should be an essential part of any marketer’s strategy when looking to fully realise the potential of Christmas this year.