Think Insights: The One-Stop-Shop for Google Retail Research

Access the latest retail research from Think Insights, as it expands to cover 21 countries.

Google research has found that four out of ten people prefer to research online before purchasing offline, known as ROPO. To help you understand the impact ROPO is having on your business, we have put together a seven-page white paper called: Influencing Offline, The New Digital Frontier. This is just one of many pieces of research that you will find on our new website: Think Insights.

Think Insights is your online destination for marketing insights, industry research and consumer trends. The site has expanded and now brings together research from 21 different countries, including a dedicated section focused on retail. You can also:

• Find ground-breaking research looking at the impact of YouTube and TV for various retailers, across FMCG, automotive, tech, telco and finance. 

•  Read a study into the effects of marketing on IKEAs sales activity, with particular focus on the synergy between online and offline media activity. 

•  Watch new videos to help you understand the consumer journey, in particular ROPO and attribution.

• Access studies into online shopping behaviours across various European countries, including: Ireland, Finland, Austria and Denmark. 

•  Explore the latest Our Mobile Planet research into smartphone usage in the UK. 

Visit Think Insights to find the latest Google research, videos, infographics and studies.

Posted by Claire Martin, UK Marketing Team